Project: logo redesign - Universidade do Sagrado Coração

Development of logo redesign with research carried out to identify the public's perception of the change and acceptance of the new visual identity proposal. 
Creation of a new institutional positioning changing from the previous proposal: "Leaders with heart" to the new positioning: "The University of your life"

Work team

- Communication Manager: M.a Luciana Galhardo Batista Simon
- Designer: Eduardo Montanari Martiniak
- Designer: Renato Valderramas
- Marketing: Vitor Brumatti


redesign logo marketing

Approved logo proposal
Comparison between logo versions
Materials with the new visual identity applied