Survey Research

One of the focuses of my professional activity is the carrying out of marketing research to assist the companies in the decision-making process. 

With this objective, planning, data collection and analysis are activities applied in conducting public opinion surveys on topics selected by clients in the areas of marketing and communication.

The focus of applied research has always been to understand the perception and use of products by the companies served. In addition, another aspect studied in marketing research was the use of the media by the researched public.

The development of these research activities was reinforced by the strong methodological basis provided by the PhD and Masters in Communication that I studied. 

PS: The surveys carried out are not available in this space, as they are from a private profile and the information is restricted to the companies that contracted the services.